House of Kind debuts: An Ode to Powerful Women
This September, the corporate woman’s wardrobe welcomed a new name when London-based House of Kind unveiled their debut collection. Founded by lawyer-turned-designer, Sonica Beckmann, the brand is an ode to women powerhouses, crafting pieces tailored to the dynamic lives of women both in and out of the office.
“Dressing is a way of life”
House of Kind takes this Yves Saint Laurent quote to heart, as the brand centres its design around the office uniform, infused with flexibility and flair. Their inaugural collection boldly cements the brand's identity through metallic fabrics and pink tweeds, designed to break free from the traditional shades of grey haunting office hallways. Created by corporate women, for corporate women, House of Kind reimagines workplace attire with a style that flows seamlessly from office hours to after-work drinks, eliminating the need for an outfit change. With sharp silhouettes, vibrant colours, and innovative materials, the brand embraces and enhances the duality of modern women, merging professionalism with personality. House of Kind was created with women in mind through and through.
House of Kind focuses on empowering, feminine silhouettes. Among the collection’s standout pieces is The TrailBLAZER®️, with its apt name representing the women it is intended for. Intention is key to House of Kind; this blazer is exhibit A - its buttons adorned with golden justice scales, symbolising Beckmann’s background in law and underscoring the brand’s commitment to justice and integrity. These core values are further echoed in the House of Kind logo sharing this motif. These considered details make House of Kind truly distinct from others in the corporate uniform league: each garment is crafted with purpose and intention, creating pieces that not only empower but inspire.
Leading in style
Justice and kindness are present throughout the collection. Each garment tag greets potential customers with the so-called ‘House of Kind Rules’ prior to any other information. Seven commandments dictate the brand’s “guiding principles”. These are rules to live by, empowering the customer with motivational snapshots whilst reminding us of core traits in the power woman; integrity, positivity, emotions, and inclusivity. “Kindness isn't just a value, it's our way of life.”, kindness is serious business for this brand, it is their philosophy, embedded in their DNA ensuring that these intentions are clearly woven into every garment.
Kindness is our superpower®️ is echoed in every fibre of the brand, literally in the fine print lining the garments. Their key causes are concentrated on improving women’s rights and gender equality within the corporate workplace. Commitment is vital to the brand; they see their intentions through by collaborating with the charities Dress For Success London and Mission Wonder Women Foundation. This brand acts on their intentions, whether it is on causes of their concern or making women’s workwear more comfortable, chic, and empowering.
While House of Kind’s aesthetic aligns with major corporate dressers like Hugo Boss and Roland Mouret, this new brand stands out because of their flexibility, inclusivity, and accountability. With a starting price of £89, House of Kind provides accessible options without the typical corporate power wear price tag, reflecting their mission to “empower the wearer no matter what stage of their career they are at”.
House of Kind shows insistent promise, embodying au courant ideals and catering to the growing force of female professionals who have long been overlooked and unaccommodated within corporate wear. The brand actualises female potential in the corporate space with diversifying pieces that would allow a woman to forge her path upwards. House of Kind emerges from the SS25 season as a brand to watch with their admirable commitment to inclusivity, kindness, and progress.
Their debut collection is available to pre-order now at https://houseofkind.london.
Written by Emma Todbjerg
Edited by Holly Anderson, Fashion Editor
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