Humble Crumble: A Not-so-humble Crumble Empire
Humble Crumble has been on my to-try list ever since I found out that I would move to London. I could say that what first attracted me were their humble beginnings in Maltby Street Market back in 2018 or their commitment to sustainability and ethically-sourced ingredients, but I would be lying. In truth, what made me want to try their crumble so badly was much more simple: the ability to customise your order - a feature that, let’s face it, speaks to every modern foodie’s heart.
Firstly, one must choose between a classic apple crumble or a more daring variation with berries. Being the proper foodie that I always claim to be, I visited Humble Crumble multiple times in order to get both. After a lot of taste tasting, I am pleased to announce that they definitely do not disappoint. Each one is different and perfect in its own unique way. The apple crumble is the ultimate comfort food for cold, winter months. The berry crumble is sweeter, more bold and definitely recommended for those with a sweeter tooth. At this point, it is also worth mentioning that Humble Crumble also takes great pride in its trifle, an option that I will surely try out in my next visit.
After resolving the great dilemma of choosing a crumble, it is time for the toppings. Their custard is the perfect combination of sweet and creamy, the thick texture making it ideal to accompany the crumble. For those who wish to be more playful, myself included, I absolutely recommend the blow-torched marshmallow. It tastes like a pink cloud (if such a thing is possible) and melts in the mouth.
After all of these mouthwatering temptations, it is time for the garnishes. Happily, all are free and add an extra, but unmissable, twist to the crumble. However, there is one specific garnish that I absolutely cannot recommend in good conscience: the rose petals. They are extremely bitter, undermining the entire appeal of such a sweet and decadent dessert. Unless of course bitterness is your cup of tea (or in this case, your pot of crumble).
Last but not least, it is important to mention that Humble Crumble has monthly specials, which are absolutely worth trying. October’s special was focused, quite predictably on pumpkin spice, optionally served in a pumpkin for maximum Halloween effect. November’s is sticky toffee, a thoughtful nod to classic British flavours. Simultaneously, they also had a special to celebrate Diwali. Thankfully, November’s special also comes in a mini version, ensuring that even those who aren’t as addicted to sugar as I am will also be able to enjoy it. Then again, Humble Crumble always offers the option of a larger than normal pot for those who want to truly indulge.
In conclusion, it is understandable why Humble Crumble became an overnight sensation. The aesthetic presentation, the multitude of flavours and the freedom to customise are all factors that garner viral appeal. Since I am a victim too of their excellent marketing strategy, the only thing left to say is to urge you all to try Humble Crumble out. Be warned of the long queues though! Spoiler alert: they are definitely worth it.
Edited by Matthew Pellow, Food and Drink Editor
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